庄子曰，“朴素而天下莫能与之争美”

中国白，以质取胜，而非以色夺目。

享有世界声誉的中国颜色，除了“中国红”还有一种“中国白”，法国人称为Blanc de Chine，中国人喜欢的白，不是抽象的白。中国人眼里的白，可以是很多具体的事物：是银，是雪，是美人的牙齿，是海边的贝壳，是柔和的月色，是明亮的日光……中国人欣赏的白，是“不纯正”的白。这种白，在本色里注入了融融的暖意，在无色中萌动着浪漫生机

Besides "China red", there is also a kind of "China white". The French call it Blanc DE Chine. Chinese people like white, not abstract white.In the eyes of Chinese people, white can be a lot of concrete things: silver, snow, teeth of beauty, seashells, soft moonlight, bright sunlight...The white that Chinese people appreciate is "not pure" white. This kind of white, in instinctive quality injected melt warm meaning, germinating in colorless romantic vitality

白，既有中国人丰富和诗意的表达，也曾是东西方交流史上的代表性符号之一。“中国白”，不只关乎于材质，也关乎于审美，同样还关乎于时间、地域、族群、情感。

Bai, the rich and poetic expression of the Chinese people, has also been one of the representative symbols in the history of east-West communication. "Chinese white" is not only about material, but also about aesthetics, as well as about time, region, ethnic group and emotion.

对白色的爱，是对生活的讲究。这种讲究，是一种臻于极致的精致，化为“素”的展示。在白色上铺陈开来的，是一览无余的交代，是浩瀚无边的胸怀。 

To the love of white, it is to be particular about life. This exquisite, is a kind of refinement in the extreme, into the "element" display. Spread out on the white, is a sweeping explanation, is the vast boundless mind. 

“皎皎白驹，在彼空谷。”在晨曦的绿野上，骑着白马徐徐走来的，正是谦谦的君子。“月出皓兮，佼人兮。”明眸皓齿、肌肤胜雪的女子，才能称得上是美人。受先人偏爱的白色，有庄严、典雅、静穆的美感，也有柔和、恬淡、朦胧的意味。

"White foal, in that hollow." In the dawn of the green wild, riding a white horse walking slowly, is a modest gentleman. "Out of the moon comes xi Xi. Bright eyes white teeth, skin than the snow of the woman, can be called beauty. The white that gets ancestor preference, have solemn, elegant, quiet aesthetic feeling, also have downy, quiet, hazy meaning.